ILLUSTRATION CREDIT: LAURA BEE
From July 2021 to November 2025, I was part of the Creative Studio as a Brand Designer at GetYourGuide. I was working closely with our Creative Lead, copywriters, motion and brand designers, imagery specialists, as well as stakeholders, to bring the brand to life across a wide range of touchpoints.
My focus had been on designing company merchandise, internal and external presentations, print assets (e.g. large-scale banners for supplier events, advertising banners), event branding, and social media assets (Instagram & LinkedIn).
Always aiming to deliver work that’s impactful, thoughtful, and on-brand.
ALL THE WORK FEATURED HERE WAS CREATED UNDER THE DIRECTION OF THE GetYourGuide CREATIVE LEAD JAMIE KUECHENMEISTER.
Company merch
At GetYourGuide, we developed a wide range of company merchandise adapted to various occasions, from supplier events and internal summits to onboarding packages for new joiners.
Each project focused on reinforcing brand awareness through our signature color, while creatively incorporating branded elements and exploring fresh design variations.
During my time at GetYourGuide, I worked on:
— apparel (T-shirts, hoodies, jackets, shoes, baby onesies, hats, tote bags, socks),
— stationery (notebooks, pens, stickers, pins, business cards)
— various lifestyle items (towels, blankets, water bottles, travel bags, and more).
And the list goes on! It might be easier to name what we haven’t created!
ILLUSTRATION CREDIT (SOCKS, NOTEBOOK, TOTE BAG, SHOES, TOWEL): LAURA BEE.
Several sticker examples I designed during my time at GetYourGuide
Event branding
Event branding was another key part of my role at GetYourGuide. The company hosted a variety of events, from supplier conferences to internal gatherings.
I collaborated with Creative Leads to shape the visual identity for each. Once the branding was defined, I developed a wide range of assets, both digital and print, including posters, large-scale banners, brochures, signage, merchandise, presentations, and more.
Summit Week 2025
The Summit Week branding was developed by Jonathan Gehlen. My job was to bring the branding into action, using it across different assets and expanding it to keep up with the company’s needs.
Scope of work: print assets for both the summit and the festival. Directional and informational signage, menu designs, internal and external banners, stage design, and tennis and soccer tables.
Summit Week 2025 Festival
Unlocked Summit
Together with the team, we worked on various offline B2B conferences. However, the biggest and most important event we got to brand was the Unlocked Summit, organized and hosted by GetYourGuide.
Scope of work: badges, lanyards, large-scale banners, agenda, tabletop signs, column wraps, giveaways (notebook, pen, stickers, tote bag), speakers’ presentations.
CREATIVE DIRECTION CREDIT: YERANG CHOI.
ILLUSTRATION CREDIT: LAURA BEE.
Digital Assets
The digital part of my work consisted of designing advertisements for social media and partner websites, as well as templates in Figma to be used by non-designers.
Social Media Ads and Posts
Social media ad targeted on travel agents. Designed in 3 formats and 4 languages
LinkedIn Post to promote the updated Connectivity Hub website
Partner Website Ads
Examples of ads that the team and I created to be displayed on our partners’ websites. We collaborated with Frankfurt Airport, Eurowings, Petite Fute, Baltic Air, ITA Airways and many more. The goal was to attract new customers to GetYourGuide.
All the images used are the property of GetYourGuide.