Magitar Brand Identity
Magitar is a Ukrainian brand that produces natural mineral water with therapeutic abilities. Polianska water delivers refreshments infused with essential minerals straight from the Carpathian Mountains.
The main goal was to create a clean and modern brand that represents purity, freshness, and vitality, offering high-quality mineral water from mountain springs.
The brand highlights the importance of staying hydrated with light, mineral-rich water to support overall health and well-being.
DELIVERABLES: LOGO, TYPOGRAPHY, COLOR PALETTE, MERCHANDISE, BRAND GUIDELINES
The Magitar logo is a bold wordmark with a clean, modern typeface. It balances strength and flow. The sharp corners echo mountain peaks, while the sturdy letters rise like cliffs, capturing the spirit of nature and purity.
The badge incorporates the mountain illustration represented on the cans, along with the foundation year and the tagline. The favicon is clean and minimal, featuring the letter "M" combined with the water icon from the main illustration.
Badge
Favicon
The color palette idea is to convey a sense of lightness and freshness. This is achieved through featuring a light ivory color, complemented by playful shades of pink and green. The dark purple serves mainly as a background and copy color.
The packaging is presented in two types. The numbers 7 and 5 represent the wells where the water was obtained.
The cans feature a soft ivory color to create a light and fresh look. Green and pink accents add a playful touch and a sense of crispness.
The numbers 7 and 5 have smooth, rounded edges to suggest flow and movement.
The merchandise mainly features the color green, inspired by forests, clean water, and a feeling of freshness. This helps create a natural, calming look that reflects themes of wellness and health.
EN: Magitar. Mineral waters of Zakarpattia
EN: Magitar. When you want more than just water. Mineral waters of Zakarpattia
EN: When you want more than just water
